Marketing Minute – Real Estate LIsting Facebook Strategy

Hey, guys. Alex’s Marketing Minute here. I talked to a lot of real estate agents, and they need help bringing people in to their property. They want to make sure that the properties that they are listing get seen and get sold. Here’s a marketing tip for you.

First, we start off by using a Facebook comment that says or a Facebook status, “Guess how much this house costs?” Now, for the media we like to use the front of the house or a slideshow. They comment to win. Now you want to make sure that you incentivize your users here.

What happens when you get a lot of comments? Number one, puts your house in the newsfeed of everybody that comments and their friends, creates engagement on your post beating the new Facebook algorithm. It’s a fun game and you can use the Branning Group auto messaging tool that sends a Facebook message immediately after the comment so that you can set appointments to show the house to the people that comment on the post. This is brilliant. It’s a very low cost way to get appointments.

If you need any help, let me know. Thanks for watching the Marketing Minute.

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