Hey. Alex Branning here with a Marketing Minute. I get asked a lot, “Alex, what is the one thing that I should spend time learning?” My answer is, if you want to get better at marketing in general, don’t spend your time right now on a platform, or an idea, or a campaign. Spend time learning how to write good copy. What does that mean? That means the words on the page, what you say in a video, how you end your conversations. That’s all part of the copy. My favorite book about that is Ray Edwards’ “How To Write Copy That Sells.”
I also have a tool that I use that helps me generate great content for my webinars and Facebook ads. Really, anything that you’ve seen that I do, it has probably gone through a tool that I use called Funnel Scripts. If you are stuck in your marketing, you’re going, “What should I learn next?” The answer is copy writing. Once you learn how to use words to sell your product or service, then the world becomes a much bigger place, and your marketplace grows exponentially. Thank you for watching Alex’s Marketing Minute. Please connect with me at alexbranning.com.
