January 2, 2023 Happy New Year! The new year always brings so much hope… so much resolution… so much opportunity to make new mistakes. You know it’s true! But that’s not a bad thing either. Today, we’re going to talk about one of the most underused secrets in marketing: The “mistake” email. After all, didn’t Brittany make us look twice when she came out with her smash hit?  So grab that Monday mojo, your cup of caffeine, and let’s go!  Let me tell you a story. Funny thing happened once when I sent out an email with mistakes. Lots of them. In fact, I created the mistakes on purpose. To prospect. Imagine that! And guess what? It worked like magic! Why? “Mistakes” catch people’s eye. Here’s how I use a mistake email to catch prospects’ attention. “Hey [NAME] this is Alex Branning checking in period new paragraph It’s been about a week since I emailed you last comma just wanted to circle back around and make sure you had your questions answered I would love to work with you exclamation mark You can reply to this email or schedule a call at branningcall.com Have a great day exclamation mark“ The response was overwhelming. It was one of my highest performing emails. The truth is, it incited several psychological triggers that work well. 1. Humanity. Mistakes are Human. We’re all human. We all have dictation trouble. And we all make mistakes. I mean, we all have dictated an email or two, right? And Siri still doesn’t always get it right. Right? 2. Humor. Admit it – it’s funny! I mean, I wrote it, and even I can’t keep from laughing! 3. Curiosity. It’s a bit of a puzzle. You have to unravel it. As the reader, you’re probably wondering – “How is Alex going to fix this flub?” 4. Engagement. Most people want to help (or correct) errors. So what do they do? They hit reply and engage with me. That means we’re back in contact, and through self-deprecation, too. So, how can you use this?  Well, you’re welcome to steal my template above and adapt it for your own business. Use it as a script. Or: 1. Throw in one or two typos in an email or in a caption of a social media post. Just don’t make it offensive! 2. Misquote a famous quote. Now the bottom line is to increase engagement and have some fun. Not to be manipulative, conniving or underhanded. Keep it light and engaging. And definitely don’t overuse it. You’ll just be seen as the kid that flunked high school English class! Great! OnWORDS and upwards! 🤣  Because it’s only the 2nd day of 2023, let’s keep our focus where it should be… with our new goals! So today, here is what you can post (or email) as a question to your audience: What’s one BIG goal you have for 2023? I love this question because people have goals in so many different areas! Some are focused on their health, others on the business or finances, some on making more memories… and so even on how many books they are going to read! While you’re at it, not only should you also share what your one BIG goal is with your audience… but go ahead and hit reply and tell me yours also! I can’t wait to hear about it!  Ethical AI use, product placement become bigger CMO priorities, Gartner says – Marketing is always changing and 2023 will be no exception. Learn how you can expect to see trends change in the next year and how you can be prepared. Read More 9 Greatest Ads and what makes them effective – What do Volvos, tacos, and shaving products all have in common? They made it onto the 9 greatest ads. Learn from the best and see how you can up your ad game in 2023 also! Read More 5 Great Value Proposition Examples & Why They Work – If someone were to ask you why they should choose your business over a competitor, what would you tell them? Here’s how to answer this question and why it is so important to address it. Read More And that’s a wrap! Make some mistakes, set some goals for this new year, and stay tuned for another idea next week! Alex Branning Branning Group alex@branninggroup.com  Hey! Want to chat? My team and I are here to serve your needs and business! You can grab a free marketing strategy session phone call at branningcall.com. |