I want you to take a few minutes to actually take into account how much time is taken up per day or week or month writing copy for your business.
Think about every page on your website including sales pages, landing pages, and any others that are updated regularly.
… every email that goes out on a regular basis.
… every blog post, every social media account post, and even all the comments you reply to as you engage with your audience.
On top of all that, if you also send text messaging campaigns, those all have to be written too!
Think about all of this…
And then think about each of your partners and clients who work with you.
They all have to write just as much as you do and maybe more depending on how big their team is!
Now think about asking them to share your website with their audience. Even if they love everything about you and your company, how likely are they to spend even more time writing copy to promote something for someone else?
Not likely at all actually.
And that’s where our marketing idea comes in.
If you’re not yet familairy with affiliate marketing then I am going to introduce you to something called swipe copy.
This is a template email, social media post, or blog post that you can write about your business or offer and then allow your partners and clients to use it when they share your site!
What we have found is that clients are very open to sharing about others’ businesses with their own audience, but they don’t want to go through the work of writing a post or email. If you give them a copy/paste copy with a link that goes to your website, you’ll get clients taking action and generating leads… for you!
Not only does this help save them time and give you more opportunities for leads, this also assures you others are promoting you and your business accurately… because you wrote what they are saying!
So today, I want you to…
Write some swipe copy.
Let it be a social media post to start – something simple. And then send it to your list with the link they can share. Having them promote your website is great – having them promote a freebie with an opt-in would be even better!
And hey, if you want to take it a step further, you can even start your own affiliate program! If your partners and clients know they can also earn a percentage of the earnings brought in by merely promoting you, they’ll be even more likely to help!
Either way, this is a great way to build trust and partnerships and make it super easy for people to share your business with others! |
Hey! Want to chat? My team and I are here to serve your needs and business! You can grab a free marketing strategy session phone call at branningcall.com.