April 10, 2023 Hi, There are very few things that are more memorable than when someone makes a mistake… Wouldn’t you agree?  When you’re sitting around talking to friends or family, nothing gets their attention more than when you pronounce a word wrong, or say something that isn’t factual… or say something that they disagree with (luckily, that last one is not what this is about today!) If you know a person who consistently spells or says a word improperly, I’m sure you notice it every time. Today’s marketing idea is going to capitalize on that idea! But first, make sure to join me in my free event: How to Grow Your Email List in 2023! Save your seat today! And now, let’s dive into our imperfect marketing idea!   It has been said in the past that even if someone is talking bad about you, they’re still talking about you, which isn’t necessarily a bad thing. While I wouldn’t go as far as to say that you should produce bad publicity, there is an element of truth in there: If you want to gain engagement and attention from your audience, you have to do something surprising. Today, I want you to purposely make a mistake in a social media post, email, or ad… or all 3! Take a look at this example:  In case you’re wondering, yes, I purposely made that mistake. And guess what… that one ad generated a massive amount of engagement! Or this other mistake I found…  Credit: Bookbub.com I imagine this also brought a lot of attention to their new car! So today, find a funny and creative way to make a mistake! I find grammar mistakes to be the least controversial, especially if you use it in a way that’s ironic (like my example), but there are many ways you can go with this! This is probably one of my favorite ideas in a while, so email me back with your ideas too! I can’t wait to hear them!  Speaking of making mistakes, if you’re a grammar or word nerd, I’m sure you have your share of funny memes you’ve seen that highlight the craziness of the English language. Not only are there funny mistakes that are made, but punctuation can also cause us some trouble and, with over 6,000 homonyms, sentences can get a little tricky. Like this one for example:  Credit: Buzzfeed.com So for today’s content prompt, you can ask your audience to: Share your favorite grammar snafu meme! There are so many funny memes out there that you’ll end up with a slew of comments filled with funny images for your audience to enjoy together. And of course, don’t two important things: Post your own favorite meme too Don’t let the grammar trolls get to you 😜   How to Write B2B Content that Drives Actual Results (Not Just Vanity Metrics) – Writing B2B content can have some additional challenges that B2C doesn’t since, well, you’re trying to connect to other businesses and you never know who you’re going to reach. These 7 steps will help you build a connection with your B2B content. Read More Why Creatives Don’t Need to Fear AI Art – As AI becomes more and more popular, content creators and artists are wondering where their place will still be. Listen into this encouraging podcast episode where you’ll learn why creatives don’t need to be fearful of AI. Read More Many advertisers seem to be taking a wait-and-see approach to TikTok’s search ads. – When you think of search engines, you probably think of Google or maybe even Pinterest, but have you considered TikTok? Turns out more and more people are turning to TikTok to find the answers they’re looking for with the search mode. Read on to see how you can use this to your advantage. Did you sign up for my free event, How to Grow Your Email List in 2023? Save your seat today. I can’t wait to see you there! Read More Alex Branning Branning Group alex@branninggroup.com |