Your Marketing Coach Newsletter – November 21, 2022

November 21, 2022

Hey there!
When we started the Your Marketing Coach Newsletter a few months ago, we couldn’t have predicted just how loved it would be.
As a numbers guy, I am always looking at sign ups, open rates, and click through rates too, and – I gotta tell ya – I am inspired by how many people out there want to up their marketing game.
And that includes you! Thank you for being a part of this new newsletter journey with us!
Because you have enjoyed this newsletter, I wanted to ask you a favor. 
If Your Marketing Coach has been helpful for you, would you share it with a friend – someone who would also benefit from it? Since the newsletter is completely free, that means we do rely on word-of-mouth for people to know about it. I would love your help with getting marketing help into the hands of those who truly need it – something I am passionate about.
To make it fun, I created a rewards program! Here’s what it will look like:
Refer 5 friends and 
Refer 10 friends and 
Refer 50 friends and
All you have to do is use the link below to start referring the newsletter to your friends!
Are you ready?
Click here to share!
And then, keep reading to learn why Black Friday is a day you don’t want to slack on!

Black Friday… the day the world goes crazy!
There’s no other day in the year where people will line up for HOURS outside just to get into a store, stand in more lines just to check out, and potentially get into a fight or two over a TV.

But because of the craziness of it all, some business owners may decide to forgo offering a Black Friday Sale.
Here’s why it’s still worth it.
Just as shoppers are looking for all the best deals in stores, they are also looking for all the best deals online.
That means they want to see a sale from you too!
But how do you make sure your sale stands out amidst the rest? Here are some ideas:
1. Tease your sale ahead of time 
We’ll get into this one more below!

2. Play into the scarcity mindset 
Creating a sense of urgency makes deals stand out from everyone else’s. It makes people think that if they don’t get what you’re offering right now, they will miss out on it forever.

3. Email is king! 
Nothing truly replaces the effectiveness of a good email campaign. Show up in your audience’s inboxes – and often – to make sure they know about, and can’t forget about, your amazing Black Friday sale!

4. Offer exclusive deals to long-time customers
Make sure your current and long-term customers feel appreciated for their loyalty! This would be a great time – especially right before the holidays – to create a deal that is exclusively for them!

5. Offer a referral program
Give people an incentive to share your social media posts, newsletters, etc with the people in their world. Not only will you end up with more new eyes on your deal, but the incentives may be what encourages your current readers to finally try out your offer also!

6. People love bonuses!
Offer a free gift or bonus to anyone who purchases your Black Friday deal! You wouldn’t believe how that extra perk can make the difference for buyers!

7. Set up an abandoned cart pop-up or campaign
You will find more “online window shoppers” during your Black Friday sale than at any other time, so this is a great time to make sure you have pop-ups set up for those who are about to leave without buying, or emails set up for those who left their cart. According to Cait Carter at Constant Contact, “Nearly half (45%) of abandoned cart emails are opened. Of the email users who open them, 21% will click through to their cart, and half of those users will buy the items.”!
These ideas only scratch the surface of what you can do to make sure your Black Friday deal stands out, but by following these steps, you’re sure to have a productive sale period that was worth the effort!

If you want to make sure your Black Friday sale stands out then you need to pique curiosity and anticipation for your offer.
One of the ideas above was to tease your sale ahead of time, which makes this the perfect time to do so with posts like this…
“I can’t wait for you to see what I have coming up on Black Friday!”
“Have you wanted to learn more about ______? Come back Friday for more!”
You could also post graphics of your offer with a big “Coming soon!” above it so people have a good idea of what your offer is!
Whatever you choose to do, start doing this today to start preparing your audience for what’s to come!

19 Black Friday Marketing Strategies to try in 2022
– We went over some fun strategies above, but here are more for you to look over! You’ll learn everything from hashtags to creating a gift guide to using chatbots! 
 Read More

Prime day, Target deal days, offer lessons on discounting this holiday shopping season
– Buyers LOVE discounts and especially deals they believe are a once-in-a-lifetime opportunity. Amazon and Target are both using this to their advantage… and so can you!
Read More

5 advertising best practices for small businesses this holiday season
– Advertising doesn’t have to be frustrating or feel like a mystery. You can try just 5 best practices to make sure you get the most out of your ads!
Read More

With only 4 days left until Black Friday, you still have time to create an irresistible offer and tease it in the days to come.
While you do that, don’t forget to tell your friends about the Your Marketing Coach Newsletter!
We make it super easy with a link you can share!
Start sharing today!

Alex Branning
Branning Group

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