Your Marketing Coach Newsletter – July 25th, 2022

July 25, 2022

180 seconds to spare? That’s the amount of time it’ll take you to take in these tips. It’s a mad dash through magnetic content.
And that’s the point!
This week, we’re zooming in on short-form marketing: what and how to use it, content prompts, trends, and news. 
So buckle up! And grab that morning Joe – let’s go!

Reels, Shorts, TikTok, Stories, Pinterest, social media captions, infographics, blogs, and (ahem) emails. 
These are short-form content. And right now, they win the attention game. As early as 2019, Science Daily was already reporting that our collective attention span is narrowing.
Thanks, information overload.

(Keep skimming!)
The good news is you can use this to your advantage.
How? Use short-form video if you want the highest ROI, lead gen and engagement, according to a HubSpot study. Short form far out-paced other formats.
Plus, you get to be more authentic, grab their attention fast, and, if you’re really good?
Grab their deets. 
Prompt them to take action.
The best way I’ve seen this done is by using a text-in campaign to capture leads as they’re watching your videos.
Wait … what?
Lemme explain. 

• Attention spans are short.
• Your brand stands out through video.
• You introduce an idea, product or service through a short video.
• You prompt your viewers to TEXT you for a freebie, a subscription, or giveaway.
• Click, Click, Click BOOM – you’ve just generated a ton of valuable, warm leads.
Got it?
Your turn. How can you use this in your business? 
 Your homeowners could watch a testimonial of a smooth, easy close, with a text-in campaign for Tips to Finding the Right Mortgage Lender.

Your life insurance customers could see you, the CEO, sharing about your experience with your own product, and text-in to subscribe to Top Tips for Living Large Now.

Your Private Label coffee company could see a Behind-the-Scenes video, using trending audio, with a text-in to sign up for specials, coffee giveaways and a “daily dose” IG post.
Just don’t overcomplicate it. Keep it simple, authentic, fun. Use videos posted by customers even. But add value to your list-build by implementing a text-in campaign, this month. 
I’d love to see your examples! Feel free to post a link to it on my FB page. And tell me how it goes!

You know what to do! Don’t miss using this trend on your social media: 
Is This Too Good to Be True? (Talk about your product’s big benefit)
Here’s how to use it:

Use “Is This Too Good to be True?” as your Hook.
This means the first line of your caption and, nowadays, posted on your actual video. Then, share your product’s biggest benefit.  Is there one that’s usually unknown? Even better. 
For instance:
Is This Too Good to Be True? How You Can Pay Zero Dollars for Your Power
Is This Too Good to Be True? How Renter’s Insurance Costs Less Bundled with Car Insurance
Is This Too Good to Be True? How You Can Get Paid to Live Mortgage Free
(Real Estate Investment)
Use these ideas everywhere! Dish them out with every content piece you can, in TikTok, YouTube, IG, FB, Pinterest, LinkedIn, etc.

6 Short Form Video Trends Online Marketers Should Watch in 2022
– In case you missed it, this article summarizes the trends and the whys. My key takeaways include how the 2022 data shows over 50% of marketers planning to increase video use. This article will give you ideas to bounce around as you make content.

 Read More

Short Form Video Content is Key to 2022 Marketing Strategies
– See a pattern here? Here, CEOWorld Magazine confirms how crucial short-form video content is. Key idea? You are building trust in your brand. (And it’s usually free). How invaluable is that?  

 Read More

Short-Form vs. Long-Form Content (Which One Do I Use and When?)
– Short isn’t always best. How do you choose? You don’t. Your audience does. Find them, and the length becomes obvious.

 Read More

Tick-Tock – time to take this to the apps! Use this prompt in your TikTok, IG, FB, LinkedIn posts and reels:
“People wouldn’t believe this about my childhood.”
– The time you fell off the boat into the water when you couldn’t swim (insurance)
– The favorite frozen yogurt or ice cream shop you always went to after big games in high school (restaurant)
– The moment you and your grandmother shared over her famous, freshly-baked blueberry pie (estate planning)

Remember, you and your brand create loyalty. Not your product. Just like a BTS (Behind-the-Scenes) about your product, the customers want to know the BTS of you!
Give them a glimpse. A funny story, an endearing moment with a loved one, a favorite hangout in the summer. But, try to connect it to your product or service, too. Your customers will enjoy this flashback.
See you next week in Your Marketing Coach for even more marketing news, tips and tricks!
See you “shortly!” ~
Alex Branning
Branning Group

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