Your Marketing Coach Newsletter – July 18th, 2022

July 18, 2022

I know, I know. Every guru promises results in “60 seconds or less,” or “5 Ways to Less Days” or “6 Hours of Content in 6 seconds?” Am I right?! 
But kinda humorous! I mean, who really believes those claims, right?
You and I write those kinds of hooks, don’t we? 
Well, today we’re going to keep that promise… sort of. Just not in 6 seconds.
You will see how to use longer + shorter videos to guide your customer through the marketing journey. Like a hero. Or like a boss.
So, c’mon. Let’s find out how to maximize video for sales.  
Grab that coffee!

These days, video is ruling the marketing world.  I’m continually amazed at the power of video and how it’s helping me grow my business.
Need proof? Just look at how IG is now mostly video. And how “Shorts” are being pushed so heavily on YouTube, the channel is paying Creators to upload videos.
So, you need to use video, too! 
Use it to not only target and retarget your lead gen, but to establish “celebrity status” that leads to more – you guessed it – the yellow brick road of KLT. Know, Like and Trust.
How does this work?
Through the “Video Domino” strategy. 
No matter what you sell, who you are trying to reach, or where you are located…
…the Video Domino strategy will work to attract highly qualified leads to you that are prepared and excited to buy!
Here’s how it works:
Make a long video that explains one of the BIG benefits that you bring to the table. Long = only 2-3 minutes.

At the end of the video, you make an offer!

Use analytics to create a custom audience around viewers who watch a large portion of the video.

Set up a retargeting ad campaign that only goes to prospects that have watched at least half of your video.

Let the ad follow them around Facebook until they take action.
See what we did there? 
Long video → Large audience → Analyze viewers → Retarget → 
Short video → New ads → Find & secure buyers!
Here’s why it works
Video has been proven to connect with your audience. They are literally able to look you “in the eye” and listen to you speak.
You no longer need to spend thousands on TV ads to a random assortment of viewers who “might” be interested in your product. Now, you can now tell Facebook exactly who you want to watch your video. Those genuinely interested will watch a 2-3 minutes explanation of one of the big benefits of your service. They will listen to you make an offer. 
So, you can pay just pennies per view of that 2-3 minute video!
And, you can customize a shorter video for the interested audience inside Facebook Ads Manager. The ad campaign will only reach the segment of users you choose. It’s commonly known as a “retargeting” campaign. You’ll hit your ideal demographic who have shown an interest in your product or service.
You can use a short video advertisement and encourage the target prospect that is watching this video to take the next step on your offer; whether that is scheduling a call with you or visiting your online store.
As a general rule of thumb, humans feel safer around people they recognize. You can use that Law of Familiarity to your advantage by following your target prospects that have expressed interest in your product or service with a short video.
The more they see your face, and hear your voice, the more likely they are to trust you to take the next step!
The Video Domino strategy works by leveraging multiple proven sales & psychology techniques.
We use the long video so that you have enough time to explain a big benefit of working with you, and make your viewer an offer.
Then, we take advantage of the law of familiarity and the new technology enhancements to establish a “celebrity status” with your target prospects using retargeting.
This strategy will bring you leads that want what you’re selling, at a fraction of the cost of other mediums.
Remember, the video you make is an asset. The videos will live in your Facebook account and can be turned “on” and “off” as you need new, high intent leads to follow up with. You are building your brand as you fill your pipeline with leads.
If you’re asking “Alex, how do you help?” Well, when you hire us…
You will immediately receive the video scripts written by our professional copywriter for your insurance product. 

You will shoot a video on your cell phone using the script. You will send us the raw videos using Dropbox, Google Drive, or other file-sharing service.

​Our team will edit your videos to cut out any pauses, hesitations, or other mistakes and apply post-production magic to your videos.

​We will send you our finished, produced videos for your approval. You’re going to be amazed at how these videos look, and the eye-catching effects we include for your target customers as they scroll through Facebook and Instagram!

​When the videos are given the green light, we will upload them as a new video ad into your Facebook Ads account.

You don’t have to do any of the technical work, we handle ALL of it!

If you’re interested in having me help with your Video Domino:
If you’d like to see examples of completed Video Domino campaigns:

Quick! Use this trend to create your videos, reels, carousels or posts on your social media platforms:
What You Need to Know About X
Here’s how to use it:

Replace “X” with what is most relevant for your business. 
For instance:
What You Need to Know About Insurance Options After 40
What You Need to Know About Home Values During a Recession
What You Need to Know About Renter’s Insurance Post Pandemic
Remember to use these ideas for your market and their biggest problems – the ones YOU solve! Spread this content like cream cheese on a New York Bagel over every social media channel – from Stories to Shorts, Reels to TikToks, Posts to Carousels!

Marketing in 2025: Five Key Trends That WIll Drive the Future
– Hold onto your hats, because this one has some far-reaching ideas that might just blow your mind. Let’s just say humans could be becoming more scarce here… we’re talking AI, Virtual Reality, Voice-Enabled Marketing (Hey, Siri!) and more.

 Read More
Super Apps, Hyper Personalization, and Traversing the Metaverse: 2022 Mobile Predictions
– Who Rules the World? Well, it might just be Apps. Super Apps. This trend may cross the divide from the Asian app market to the USA soon. Think PayPal on steroids or Netflix on all things entertainment – literally fun and games. Despite privacy concerns, personalization through location services and algorithms is on the rise – and desired by many consumers. Plus, Web3 hits the news again. Give it a gander for how the Old World is becoming more and more obsolete. 

 Read More
Google to Pay Wikipedia for Content in Search, Knowledge Panel 
– So, you know how Wikipedia pops up almost immediately (to the chagrin of English professors everywhere who are teaching research techniques)? Even with infographics? Well, in a nod to the new mantra “content as king,” now Google is going to have to pay for that instant Wikipedia reference. Wikipedia has definitely come a long way since the days of free community posting. 

 Read More

Play with this content prompt. Get creative. Have fun! This time, we’re talking show biz.
“The movie that best describes my work is…”
Brainstorm what problems you solve, what kind of audience you serve, and what types of movies they would identify with. 
For instance, if you sell life insurance, maybe a spoof on Dr. Strange’s mystical ability to “come back to life” (we’re talking about the first movie. Don’t even get me started on the most recent one…)
If you sell motorcycle insurance, there’s this little 25 year anniversary film out with a small star named Tom Cruise or something… maybe that would do…
If you sell travel insurance, maybe relate to The Lost City in a funny way.
Of course, you can always go with the classics: James Bond, Hugh Grant, Audrey Hepburn. Let your imagination lead you to some fun, relatable, memorable content creation.
Use video to create impressions with your audience. TODAY. The world clock is ticking fast right now, and video is a key piece. Right now, every business is also a content creation machine. So, grab that phone (or a more elaborate video set-up if you have one) and get rolling. Literally…
(Take) Action!

As always, we here at the Branning Group are here at help. Just set up a call and we’ll help guide you in any area you’d like help with:
If you’d like me and my team to build the Video Domino for you, let’s schedule a time to get started:
If you need help with a step-by-step course, grab our Video Domino training course in the Branning Library.
Video Domino in the Branning Library
 Join our Community!


 I am going live with my friend Isa Rooney and we’re talking about “Challenge Funnels”
This marketing strategy is something you’ll want to learn if you…
⭐️ Offer Coaching 

⭐️ Sell products online 

⭐️ Have an online course to promote
I’m going to share my strategies – and then give you the exact funnel I used on my last Challenge! 
Take this strategy, grab my resources and run your own Challenge! 
To Learn More, Sign Up For Isa’s Summit.


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