Car Sales
FUNNEL
Offer/Headline: Lowest Price Offer on Your Dream Car
Ask: Ask for contact info (Name, email, and phone), car info (make, model, and year), monthly payment, and if trading in what type of car
Copy: Are you ready to move forward and buy that dream car of yours?? Well, I am here to help! Let me help you make that dream become a reality and find the car of your dreams at a price you can afford! I have been in car sales for [number of years] years and I have prided myself with the high level of honesty and integrity that I hold myself to. My customers always come first and I am your biggest supporter!
After Opt-In: Best time to call with what I have found
ADS
Headline: Lowest Price Offer on Your Dream Car
Copy: Are you ready to move forward and buy that dream car of yours?? Well, I am here to help! Let me help you make that dream become a reality and find the car of your dreams at a price you can afford! I have been in car sales for [number of years] years and I have prided myself with the high level of honesty and integrity that I hold myself to. My customers always come first and I am your biggest supporter!
Graphic: Make sure your photo includes your headshot or logo along with a picture of a nice car driving on the street with no other cars around. It should be a very high-quality image that catches your attention.
FOLLOW UP SEQUENCE
Email 1 [immediate]: Thank you, I received your request and am working on finding your car!
Email 2 [1 Day]: First, how soon are you looking to buy a new car? I have some great deals going on right now that I know won’t last much longer.
Text [1 Hour]: First, thank you for requesting a list of [type of car]. I’m almost done with the list and can’t wait to give it to you!
STRATEGY AND EXPECTATIONS
If you spend $10/day pushing this ad, with this funnel, to local residents that have an income of $100,000 – $249,999 you can expect 3-5 entries a week. Out of those 3-5 entries, my agents convert 1-2 of those into appointments.