FUNNEL
Offer/Headline: Free Quote for Solar System
Ask: Ask for address, phone number, and email
Copy: Are you tired of the rising cost of your electricity bill? Does it seem like it continues to go up no matter what steps you take to save on your electricity costs? Well, going solar is the solution to your problem! Use us to meet all of your solar needs. We have the highest quality, most affordable solar panels in the area. Also, we take customer satisfaction very seriously. If you aren’t happy with anything then just let us know and we will take care of it! Our customers are extremely important to us and we pride ourselves on the 5 star reviews we consistently receive.
After Opt-In: Ask for best time to come by and give a quote
ADS
Headline: GO SOLAR WITH US AND SAVE THOUSANDS!!
Copy: Are you tired of the rising cost of your electricity bill? Does it seem like it continues to go up no matter what steps you take to save on your electricity costs? Well, going solar is the solution to your problem! Use us to meet all of your solar needs. We have the highest quality, most affordable solar panels in the area. Also, we take customer satisfaction very seriously. If you aren’t happy with anything then just let us know and we will take care of it! Our customers are extremely important to us and we pride ourselves on the 5 star reviews we consistently receive.
Graphic: Make sure your photo includes your headshot or logo along with a picture of a house with solar panels. Instead of using a house with solar panels, you could show a picture of meeting with happy customers, shaking hands, with your van/truck in the background that has your logo on it.
FOLLOW UP SEQUENCE
Email 1 [immediate]: Thank you, I received your request and will see you [day/time of appointment]!
Email 2 [1 Day]: First, check out this awesome testimony we received from a current client of ours: [testimonial]
Text [1 Hour]: First, thank you so much for reaching out to us for your solar needs. I can’t wait to meet you on [day of appointment]!
STRATEGY AND EXPECTATIONS
If you spend $10/day pushing this ad, with this funnel, to local residents that are homeowners you can expect 3-5 entries a week. Out of those 3-5 entries, my agents convert 1-2 of those into appointments.