Facebook Messenger ads are the craze right now. Marketers are excited, businesses are seeing great results, and consumers love the ease of use.
How are businesses able to pull these off?
The solution? Chatbots. These are automated services that provide instant communication via inboxes and chatlines so that questions from clients and customers can be answered as fast as they and you need them to be done.
What are they and how do they work?
These are automated messages devices that are connected up with Facebook Messenger to provide a question with instant feedback for some of the questions that you know you’re going to get, and fill them out with answers that will get sent when these questions are asked with no interaction needed from anyone on your team.
These are, of course, meant for basic questions that you are used to expecting and anticipating the answer such as “How long will it take for you to process my order?” The chatbot would be able to give them a general answer on it that you would fill in to give them a detailed answer beforehand. This gives you a chance to help give your social media people the opportunity to focus on the more important questions and leave the easy ones to the bot.
There are many kinds of chatbots out there to interact with Facebook Messenger including ManyChat, one of the most sophisticated chatbot that will give you all of the perks and modern must-haves that you’re looking for in terms of business purposes.
What are their benefits?
There are some great perks that these kinds of bots are going to be able to give you, I made a list so you can figure out quickly whether or chatbots are a good idea for your business or not (the short answer is yes, they are really going to help you)
- They can help your customers in guided presentations
Your customer might need or want some guidance in terms of what they’re looking for, and chatbots like ManyChat are perfect for helping with a guided tour of your product. The bot will serve as a guided tour through your product offerings, and help them get to the place they need with no input needed from a human.
- They are ready for mobile-friendly needs
Most people do their major shopping from their phones, so your chatbot will help them navigate the items in the mobile version of the website so that it’s more streamlined. This is a great way to almost create a tutorial for someone who is struggling with the different options you’re offering, and it can all be set up to be automated.
- Chatbots will help show customers where they can go to get more information
If a client is struggling and the chatbot is unable to help them with everything, it will also be able to give the customer a direct link to where they can get more support and guidance through email, online communication, or phone. It’s a great way to help those who need some extra support. It’s important to note, too, that it should always be announced upfront that the customer is communicating with a chatbot so there is no surprise or deceit when they’re redirected to a real person via customer service lines.
- They can handle product or sales FAQ
If clients are asking questions about products that are outlined on your FAQ page, you can help them through to find the answers via the Chatbot, and the customer will love it, because they’re easy answers and they are there immediately.
- They can help with transactions with services such as PayPal
If a person is using PayPal or another kind of service, a lot of the sophisticated chatbots like ManyChat will be able to help with these transactions. It makes the process faster, safer, and the customer and you will both enjoy that whole part of it. It also helps guarantee the accuracy of the transaction, too, which is even better. You’ll have a Facebook Robot making sales for you!!
- They can show similar items, or provide entertainment to shoppers
If you are looking to involve the bot even more, you can help provide entertainment to shoppers who are looking for similar items, or funny photos that are linked to what they’re looking at. It’s important not to go too over the top about it, but everyone enjoys a great pop up with a related photo or product that will link them to something else they’re interested in, and so on. It’s all about helping them find what they’re looking for.
I will be showing you, step-by-step, how to implement ManyChat on your website. If you’re interested in that, sign up for my free webinar here: https://branning.clickfunnels.com/messenger-tool