Lead Magnets for Insurance (Marketing Campaign Ideas to Generate Leads)

Insurance is hard for “bait” because there’s not too many pain points associated with not having insurance… what I mean by that is that people typically have insurance for the things they are required to have insurance for, and they don’t wanna buy more insurance unless they absolutely have to.

I have found that selling insurance requires a little bit more education and a trusting relationship, which is where email follow up and videos come into play

Having said that, I would try…

  • E-Book discussing three rip offs in life insurance
  • Video Training on how to spot if you’re paying more than you need to
  • Free consultation to find out if you’re vulnerable

The idea of being ripped off or not protected is a pain point or fear most people have.

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