March 30, 2018 alexbranning

Gym Funnel

FUNNEL

Offer/Headline: Free Pass!
Ask: Ask for contact info (Name, email, and phone)
Copy: Are you looking for a new gym in [City]? Are you ready to shed a few pounds or get back in shape? Then look no further! We are the gym for you. We offer some of the greatest equipment, classes, and personal coaches in [City]. Here at [name of gym] we are always looking for ways to make our gym better and we pride ourselves on the state of the art facilities that we have to offer you. Come by and check us out for free!
After Opt-In: Best time to come by for a tour and get you setup

ADS

Headline: Free Pass!
Copy: Are you looking for a new gym in [City]? Are you ready to shed a few pounds or get back in shape? Then look no further! We are the gym for you. We offer some of the greatest equipment, classes, and personal coaches in [City]. Here at [name of gym] we are always looking for ways to make our gym better and we pride ourselves on the state of the art facilities that we have to offer you. Come by and check us out for free!
Graphic: Use a photo of people happily working out. On the photo include “Free Pass” and the logo of your gym.

FOLLOW UP SEQUENCE

Email 1 [immediate]: Thank you, I received your request and will be in contact with you shortly!
Email 2 [1 Day]: First, have you thought about taking some classes or working out with a personal coach? Here is a list of the classes we offer and different programs we have with our personal coaches.
Text [1 Hour]: First, thank you for your interest in [name of gym]. I am really looking forward to meeting you on [day of tour].

 

STRATEGY AND EXPECTATIONS

 

If you spend $10/day pushing this ad, with this funnel, to local residents in your city you can expect 3-5 entries a week. Out of those 3-5 entries, my gyms convert 1-2 of those into memberships.

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